If you have read the news in the motorcycling world lately you will have seen the headlines about the declining state of Harley-Davidson. Articles have been popping up everywhere for months about the company's poor financial outlook. There is a measure of angst going around as some people are using this as a measure of the health of motorcycling in the United States. It may be true that HD is the largest US seller of motorcycles, but their declining sales may not be a measure of motorcycling as it once used to me.
The HD condition, as I will call it, it largely a product of their own making. I would not call myself a fan of HD, but I am not a hater either. I can respect the sort of "mechanical" nature of their motorcycles. I personally am not a huge fan of bikes with tons of gadgets on them, electronics, and all that. With the exception of their top of the line bikes, HD has remained true to that image. However, their image overall is precisely what I think their largest problem is. They have spent decades cultivating a cultural identity and biker image. Up until recently that has largely been a boon for them, creating a "fraternity" of sorts for motorcyclists to rally behind. With that fraternity though has also been the creation of a mentality that "you're one of us or you aren't".
One of HD's (and motorcycling in the US') biggest problems is the age demographics of riders. HD riders are old, as are the riders across the country in general. Those individuals tend to be able to buy a $15000+ motorcycle, but in order for the industry to stay healthy you need to get younger riders into the market.
The new batch of millennials coming into the market don't appear to embrace the current image that HD has cultivated. Many are turning to sports bikes or adventure touring bikes. Another large sector seeing a resurgence is the café racer, "hipster", city rider. Brands like Roland Sands, Icon, and others are tapping into a new style for younger riders. Just about every manufacturer from Kawasaki, to Yamaha, are now releasing "vintage" styled bikes that appeal to a younger crowd.
Coupled with increased pressure from a "new" US brand in Indian Motorcycles, it makes you have to wonder how HD is going to respond and if HD can respond. The market now has more options and more sub-groupings of biking identity then it ever had before. No longer are biking communities split largely between sports bike riders and cruisers and with that growing division comes a smaller slice of the pie for HD.
They have spent such a long time cultivating the image that they have, I am not entirely sure they can attract a different audience with women, younger riders and a different demographic without alienating those individuals who have been with them for decades and spent tens of thousands of dollars with them. HD may finally find itself in a position where it has to cede its dominate market presence over the coming decade.
Modules - Sequencers
Ok, so here is things will get a little crazy. As I mentioned before Modulargrid.net has a nice portion of the website where you can build your synth. Better still, you can see what other people are building.
So here is what I have laid out so far.
Crazy right? There is almost $3,000 worth of modules laid out in that rack matching what the Mantis can hold. So what exactly do I have going on here? Let's break it down and I'll explain what I know so far about how this can work. Keep in mind that these may be acquired over months if not years.
The first two items that I really should probably get is a sequencer. One or both of them may end up changing as I continue research on sequencing techniques and what I may want to get out of a sequencer. I am currently trying to find out more information about CV/Gate sequencers, which are small little sequencers that can be manipulated with other cv/gate data.
Stillson Hammer Mark II
So the first module is the Stillson Hammer Mark II. Two things are immediately attractive with this sequencer.
The second sequencer is the IIntellijel Metropolis. At first glance you might think that these things basically look the same and they are in fact very similar.
The Metropolis only has one track which it can sequence, but it utilizes a unique feature with the 8-stage switches on it. It is hard to describe and best if just shown in the video below where you can see how unique it is.
So both of those sequencers are very cool, but they are also very expensive, around $600 each. As you can see from the rack posted at the top, they also take up a ton of space. There are all sorts of cool alternatives out there. Unfortunately I am at a loss on exactly how to use them. Here is a quick list of the ones that have caught my eye so far though.
TipTop Audio Z8000
This is another super popular sequencer. It is a bit cheaper, but works on a grid matrix.
Malekko Heavy Industry Voltage Block
Very cool because this one can be easily "stacked" with the Varigate 8+.
The list goes on with problematic sequencers, euclidean sequencers and cartesian sequencers. I'm sure there are even more.